Notes|2Q25 Ad Interview Series: EU Agency A
WhatsApp, Advantage, GOOG Performance Max, TikTok
We are beginning to release our advertising industry research, with the first batch including two North American agency experts, two Chinese agency experts, and one European agency expert.
The fourth expert comes from a global 4A agency, primarily responsible for European client budgets, managing over $200 million in advertising spend.
META
Ad Growth
The expert's META advertising grew 3% YoY in 2024, with Q4 2024 also showing 3% YoY growth.
In early March interviews, the expert estimated Q1-Q4 2025 YoY growth at 0%/3%/4%/4% respectively, with full-year growth at 3%.
