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In our Applovin Preview, we conducted an in-depth analysis of the impact of the new Apple Tax ruling and why this will have more far-reaching implications than the market anticipates, enabling game developers to circumvent a significant portion of the Apple Tax.
According to our recent research, gaming companies have begun implementing measures to bypass the Apple Tax starting from the second week of May.
In this report, we analyze case studies from two of the world's leading gaming companies, examining their Apple Tax avoidance strategies and their estimated tax savings.
Global Leading Gaming Platform A
The first company is a global leading integrated game publisher with worldwide gaming revenue exceeding $10 billion.
Regional Progress in Bypassing Apple Tax
Emergency implementation began in the US on the second day after the policy took effect
Europe began testing third-party payments in mid-May
Implementation in China expected to be delayed, possibly starting by year-end
